As a result, the German maker of Nivea and La Prairie products forecasts its organic growth will slow down this year.

Beiersdorf chief digital officer Axel Adida has a tall order: market the conglomerate’s brands, including Nivea, Eucerin, and Aquaphor, across 89 markets-and prove that those efforts are working.

Both effective in hydrating skin and affordable too, Nivea's products are some of the best on the market – and they're ...

Beiersdorf core skincare brands like Nivea and Eucerin and a minor exposure to the Chinese market compared to peers allowed the German company to remain resilient. It expects organic sales to grow ...

Nivea has spent 10 years developing a new whitening and spot-removing product - Nivea 630 Essence. In August 2022, the brand took Douyin, a short video live broadcast platform with 600 million daily ...

Beiersdorf has reported record-high sales for the 2024 financial year, driven by a boom in skin care demand. The brand owner ...

Our campaign aims to boost NIVEA's brand and new product awareness. We seek to achieve a significant uplift in Gross Merchandise Value (GMV) on both TikTok Shop and Tokopedia. Since this campaign was ...

STAMFORD, Conn., Feb. 6, 2025 /PRNewswire/ -- NIVEA MEN, a leading brand in men's face care, is proud to announce the launch of the NIVEA MEN Age Defense line. Dermatologically tested and ...

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