She couldn’t find a clean prenatal vitamin—now her brand makes $250M a year
At four months pregnant, Katerina Schneider quit her job to start Ritual with the goal to bring transparency and better ingredients to the industry.
NBC Bay Area25d
She couldn't find a clean prenatal vitamin—now her brand makes $250M a year
In 2015, Katerina Markov Schneider was newly pregnant and on the hunt for the right prenatal vitamin. There were plenty of options available on the market, but none that met her standards.