But the latest Diet Coke experiment? Well, it’s a little more...briny. Dua Lipa's Spicy Diet Coke Trend. The latest viral Diet Coke trend comes courtesy of pop star Dua Lipa, wh ...

"While we're talking, I happen to notice my mom's name on the side of the bottle and gasp," the Redditor wrote ...

They ran past all of the glamor guys and came right to me. 'Hey Mean Joe, you want my Coke?' That's when I started to realize the impact of the spot." Yes, while he was a great football player ...

Coca-Cola is attempting to redefine loyalty programs with a revamped My Coke Rewards platform that features a bigger focus on mobile and suggests consumers prefer receiving perks and engaging with ...

Since Coca-Cola Co. launched My Coke Rewards three years ago, the mobile program has emerged as one of the most popular consumer packaged goods sites in mobile marketing, according to Harte-Hanks?

Coke Zero is also expanding My Coke Rewards program for the campaign, which lets users enter text-in keywords found on Coca-Cola products to earn points. Users can find codes on March Madness ...