Reaching multiple generations doesn't have to be a challenge. Learn how to craft a unified, data-driven marketing strategy ...

Mass brand premiumisation has emerged as a pivotal trend in recent years, with brands striving to secure higher-value market ...

This article will explore some categories of brand differentiation and suggest a few tried-and-tested strategies your company can adopt to effectively differentiate your product or service and create ...

The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products An effective brand strategy gives you a major edge in increasingly ...

Xerox values the multi-brand reseller space at $20 billion ... to penetrate the small to midsized business (SMB) market. The strategy? Convince partners that represent multiple brands to consider ...