The new owner has been dishing up ice cream from his Mister Softee trucks for nearly two decades. While he still has four ...

New owner Jimmy Ilya said the store will open Saturday. Ilya has operated Mister Softee trucks in the Hamptons since 2007. He ...

Take a trip to Long Island to indulge in Mister Softee's new products, including crepes and ice cream sandwiches.

As to whether Mister Softee will open an NYC-based store, an employee at the flagship said on the phone that hadn’t been determined yet. Mister Softee, founded in 1956 by William and James Conway, is ...

The iconic Mister Softee jingle is no longer just for the streets—Long Island now has its first-ever Mister Softee brick-and-mortar ice cream shop! The new East Islip location brings classic favorites ...

It wasn’t easy finding Mister Softee. For someone used to food trucks with fixed locations, chasing one down was new to me. Sure, you can use the iconic East Coast soft serve company’s ...

Mr. Ho first got the idea after seeing the trucks in London, where he went on to import the first Mister Softee truck in 1970.

If you heard the Mister Softee ice cream jingle, you knew what came next. Kids of all ages would scramble to get money from ...

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