KweiChow Moutai, despite being a national alcohol brand, faced challenges in appealing to younger audiences. Its previous co-branding efforts struggled to create widespread buzz, failing to break ...

The launch comes amid a slowing economy and as Kweichow Moutai, whose alcohol sells at an average market guide price of 1,499 yuan, has been looking for ways to be more accessible and pull in a ...

For decades, Kweichow Moutai, the world’s largest spirits maker by market capitalization, thrived alongside China’s economic boom. It is also available abroad, sold by specialist retailers in ...

MAOTAI, China (Reuters) - In the Chinese village of Maotai, the local firewater named after the town is not only a key source of income, it's a barometer of the country's battered consumer market ...