Hard Mountain Dew is headed to Texas with an audacious proposition to put its name on the map, quite literally. With a ...

The unincorporated town of Dew, about 90 miles south of Dallas, would receive some perks in exchange for changing its name.

A petition would rename the Texas city of Dew as Hard Mtn Dew, which is the name of the soft drink's hard- or spiked-soda counterpart.

Barney and Ally Hartman created Mountain Dew in the 1940s while working as beverage bottlers in Knoxville, Tennessee. They sought to develop a better mixer for bourbon and other alcohol ...

Mountain Dew is launching its new HARD MTN DEW in Texas. In order to promote the new drink, the company has started a petition to rename the small town of Dew, Texas as HARD DEW, Texas. Dew, Texas, ...

Sales growth for Boston Beer Co. in 2025 and 2026 may be slower than expected, according to Piper Sandler due to underperformance of Hard Mountain Dew and Twisted Tea.