Mopar has been Chrysler's parts division since 1937, when it was formed to sell antifreeze. The Mopar brand initially covered Chrysler, Dodge, Ram Trucks (now Ram), Imperial, and DeSoto.
Mopar, Chrysler Group LLC's service, parts and customer-care brand, will be taking to the Monster Truck Racing Series arena with the new "Mopar Muscle" Ram monster truck beginning with the Monster ...
The brand name 'Mopar' is actually an accurate description of exactly what the company first and foremost offers to the car community – 'motor' and 'parts'. This mash-up of two words was first ...