If you’ve ever watched a Korean drama, whether historic or modern, or are a fan of Blackpink’s How You Like That music video, you’ll recognise the country’s national costume, the hanbok.

Kim, whose legal name is Kim Jong-won, founded his fashion brand Rieul in 2016, specializing in modern hanbok, otherwise known as traditional Korean dress. Kim Ri-eul's modern hanbok brand Rieul ...