Mobile games ads appear to use themes of domestic abuse, humiliation and misogyny to drive downloads. A Sky News investigation prompted one developer to take down offensive ads.

How valuable is the information on your device and what are the ads on your phone really selling ... Watts pointed out, “On mobile devices, ads leverage real-time data to provide immediate ...

Ads for four possible Activision mobile games allegedly contain AI-generated assets, and players aren't happy about it.

Bell Canada’s MyBell mobile app allows customers to fully-manage their services with the company while on the go. The MyBell ...

Social and mobile gaming ad campaigns are outperforming standard online ad campaigns, generating both higher average click-through rates (CTRs) and engagement levels than many online formats, ...

During the ?Why All Marketing Is Inherently Local? session, the executive detailed how Walmart saw success through a video ad during which the brand shared a campaign airing on television and mobile, ...