It wasn’t easy finding Mister Softee. For someone used to food trucks with fixed locations, chasing one down was new to me. Sure, you can use the iconic East Coast soft serve company’s ...

After nearly 70 years of roving around America, old-school mobile truck Mister Softee is circling in on the New York area, opening its first spot on Long Island following the 2024 debut of a ...

Ho and two friends introduced the first Mister Softee ice cream truck to Hong Kong in 1970, and the vehicles have since become a beloved staple and popular tourist attraction. More than 20 people ...

She took to Instagram to share a short clip of Earnhardt-Miller running for Mister Softee's truck. Established in 2005, JR Motorsports is co-owned by Dale Earnhardt Jr. and his sister Kelly ...