Cone-crazed customers have been lining up around the block since the Mister Softee shop debuted at 195 Carleton Avenue in ...

New owner Jimmy Ilya said the store will open Saturday. Ilya has operated Mister Softee trucks in the Hamptons since 2007. He was inspired to open a Long Island brick-and-mortar franchise after ...

Take a trip to Long Island to indulge in Mister Softee's new products, including crepes and ice cream sandwiches.

After nearly 70 years of roving around America, old-school mobile truck Mister Softee is circling in on the New York area, ...

The new owner has been dishing up ice cream from his Mister Softee trucks for nearly two decades. While he still has four ...

It wasn’t easy finding Mister Softee. For someone used to food trucks with fixed locations, chasing one down was new to me. Sure, you can use the iconic East Coast soft serve company’s ...

The iconic ice cream vans came to the city in 1970, delighting generations with sweet treats and becoming a part of the ...

Chris Samatas has been serving the neighborhood of Old Howard Beach in an ice cream truck for more than two decades, known ...

If you heard the Mister Softee ice cream jingle, you knew what came next. Kids of all ages would scramble to get money from ...

After nearly 70 years of roving around America, old-school mobile truck Mister Softee is circling in on the New York area, opening its first spot on Long Island following the 2024 debut of a ...