Best gloss: Maybelline Lifter Gloss with Hyaluronic ... Most natural looking: Milani Keep It Full Maxxx Balmshell Lip Plumping Balm Milani's Keep It Full Maxxx Balmshell Lip Plumping Balm was ...

While I was in the process of restocking recently, I came across Milani's Rose Butter Lip Mask that's double the size, half the price, and formulated with the same ingredients. After trying both ...