Mike’s Hard Lemonade, a ready-to-drink alcoholic beverage, created the first ad campaign within other ad campaigns to recruit 18- to 24-year-old drinkers, cement Mike’s as a beer alternative and ...
Mike's has been the leader in the Flavored Malt Beverage (FMB) category since it entered the US market in 1999. But over the last two years, the category has seen increased competition from new, ...
Mike’s lemonade has always been my go-to drink. However, this new twist makes it even better and is a crowd-pleaser. Content ...