This campaign set out to re-establish the brand revelancy. A long-time category leader and favorite, Mike's Hard Lemonade's popularity had fallen off and was failing to attract millennial drinkersover ...

Smirnoff Ice, Mike's Hard Lemonade, and Twisted Tea were introduced ... both of which launched in 2016. Their ABV was typically similar to the average beer, somewhere between 4% and 6%.

Mike’s Hard Lemonade Co. is the fastest growing beer company in America and a top-ten brewer, due to a growing portfolio of premium flavored malt beverages. Falling under the Mark Anthony Group ...