The brewery’s latest offering, 30 Minute Light IPA, is a 95-calorie beer within its Minute Series, and the first new offering ...

He found low-carb beers often contain virtually the same number of calories, despite the much higher price tag. His study showed that a 12-ounce bottle of Michelob Ultra Low Carbohydrate has only ...

By 2003, an estimated 74% of Michelob Ultra sales came from new drinkers who might not have purchased beer otherwise. The brand's unique positioning as a low-calorie, low-carb beer (just 95 ...

Michelob Ultra’s rise signals a new era where calories count, Instagram clout matters, and celebrity endorsements can make or break a beer’s public image. So, next time you’re at the bar ...

Dogfish Head Even more notable is the fact that the beer has an ABV of 4 percent and just 3.6 grams of carbs, putting it on par with the current king of light beer: Michelob Ultra (95 calories, 2. ...