there couldn’t be a better time to unveil a superior alcohol-free brew for consumers. Complementing Michelob Ultra’s core ...

Alcohol companies like Heineken, Constellation Brands, and AB InBev have been preparing for a customer culture shift toward nonalcoholic options.

Millennials and Generation Z were more inclined to participate in Dry January this time last year, according to Statista. Among those aged 21 to 24, 75% indicated they were at least somewhat likely to ...

Brands like Heineken and AB InBev have rolled out alcohol-free offerings ... the parent company of brands like Budweiser and Michelob Ultra — were preparing for a culture shift toward ...

Brands like Heineken and AB InBev have rolled out their own alcohol-free offerings ... InBev — the parent of brands like Budweiser and Michelob Ultra — were preparing for a culture shift ...