With modern technology, merino wool makes for amazingly durable fabrics that outperform cotton and synthetics. One of the reasons I love merino wool is that it has so many great benefits.

fabrics are getting lighter and summer ready. But Ortovox and Minus33 aren’t the only brands tapping into the power of wool. Smartwool began sourcing Merino fibers in 1994. Icebreaker was ...