As you guys all know I am obsessed with merino wool clothing. For the past 2 years I have challenged myself to wear some article of merino wool clothing every single day. In this quest ...

Whether you know it or not, your wardrobe needs more merino wool clothes. Why? Because merino is basically the magical fiber of nature. It comes from a particular breed of sheep (merino sheep ...

Yet merino wool and other performance textiles are expensive ... “It wicks moisture away from your body, which also makes the clothing extremely breathable and odor resistant.” ...

The Dawson Pick Merino-rich Cardigan is a must-have this winter and buyers are raving about the 'excellent quality'.

Smartwool began sourcing Merino fibers in 1994 ... environment where bacteria thrive and keeps clothes smelling better. The rich history in wool is trending toward innovations.