Luigi Mangione's court appearance sparked a surge in merchandise sales, with items like his sweater and backpack gaining online attention.

This means companies rarely produce as much women’s sports merchandise in advance of seasons, and when a major moment hits, they often can’t turn out enough supply to address demand.

By providing a global, on-demand merchandise solution, Open enables artists like Will Smith to offer fans premium, limited-edition products with ease and reach. The platform’s innovative ...