Bach Buquen, an influencer with over 6 million followers, creates viral videos that are meant to normalize men wearing makeup. Case in point: A TikTok showing Buquen applying foundation and blush ...

Opinions expressed by Forbes Contributors are their own. Dahvi Shira is an LA-based reporter who covers beauty and lifestyle. A gateway to entry? Apparently nail polish. Two different brand ...

A growing number of young men are wearing make-up and big brands are embracing the trend. Could the stigma around male cosmetics finally be disappearing? Gianni Casagrande began wearing make-up ...

At only 19 years old, Bach Buquen extends the renewed legacy of makeup for men. Truth is, men have been wearing makeup for centuries, dating back to ancient Egyptians. Our favorite K-pop and J-pop ...

“Times have changed,” said Yuki Ishikawa, 36, a male hair and makeup artist. Men looking at cosmetics for sale is a sight more commonly seen over the past few years, according to staff at ...

W*: What is the biggest mistake you often see men making when using makeup to achieve a ‘natural look’? TW: It’s all about getting the shade right for your skin tone, you don’t want to go for anything ...

Shohei Ohtani, a two-way superstar who is changing the face of baseball, may also be helping to reshape Japan’s cosmetics market by appearing as a poster boy for men trying to look their best.

The beauty industry is bringing men’s grooming weapons to light and we couldn’t be happier. Makeup for men is in trend now and there’s no reason for you to not try it. If you’re looking ...