Lucknow-based Suman Agrawal used to sell women’s fashion clothing at her boutique but has shut it down after her brand Rudraksh saw sales boom on Meesho. She currently manages 22,000 orders a month.

Meesho enables both influencers and micro-entrepreneurs ... The relocation enabled tenfold expansion in women's fashion clothing and handcrafted decorations together with ethnic wear and jewelry.