This means that much like Lucozade, the original intent of Digestives was actually medicinal ... today was devised way back ...

McVitie's is a British food brand which was founded in 1830. The company have a variety of factories around the UK producing many of their famous products including Digestives, Hobnobs ...

The chocolate-topped version came later from McVities in 1925, who introduced the ‘Chocolate Homewheat Digestive’. A century later, and a 2018 YouGov poll named it Britain's favourite biscuit.

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To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

McVitie's is a British food brand which was founded in 1830. The company have a variety of factories around the UK producing many of their famous products including Digestives, Hobnobs ...

McVitie’s makes Chocolate Digestives, Britain’s favourite biscuits. But in recent years Digestives have been increasingly copied by cheaper imitators. It’s worn away at the brand’s perceived ...

The campaign cost McVitie’s £1million to make and it's the first Christmas advert in 30 years for the brand, who have been baking biscuits from Chocolate Digestives to Jaffa Cakes since 1830.