We visited their factory in Manchester to see how Jaffa Cakes are made. McVitie's produces 2 billion Jaffa Cakes every year from the Stockport factory. Jaffa Cakes have been produced since 1927 ...

McVitie's Cake approached Springetts following the relaunch of their biscuit business to help create a positioning and design for their cake portfolio. The desire was to capitalize on their ...

The £1.80 cake bars are set to hit Tesco first, before being introduced on further supermarkets shelves the following month. McVitie's MD Adam Woolf said the launch was in response to the "huge ...

The Princess of Wales leads an incredibly healthy lifestyle, but, like everyone, loves to indulge in a sweet treat every now ...

This paper is about how investment in brand building through advertising can create a premium brand that is resilient to competition from own label and as a consequence create long term value for ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

The Princess of Wales is incredibly health conscious but still has a sweet tooth – her favourite pudding is a British classic ...

Whether you’re a devoted Jaffa Cakes aficionado or simply looking for the perfect gift for someone special, the Jaffa Tree is sure to make your celebrations even merrier! McVitie’s Jaffa Pole ...

This new addition to the McVitie's is a fresh spin on the choc ... Aldi for copyright infringement of its Colin the Caterpillar cake, saying: “So M&S cry about a caterpillar then do this ...

We visited McVitie's factory in Stockport, Manchester. We saw the process of how Chocolate Caramel Digestives are made. Other products made at the factory include Penguin bars and Jaffa Cakes.

With the London Olympics in full swing, we’ve been enjoying one London designer’s Jaffa Cake tribute to all things British. Challenged by McVitie’s to produce some British themed creations ...