McVitie's Cake approached Springetts following the relaunch of their biscuit business to help create a positioning and design for their cake portfolio. The desire was to capitalize on their ...
Pam Langworthy was responsible for leading a McVitie's team that was seeking to create a new biscuit that would be popular ...
BISCUIT lovers are starting off 2025 right with a brand new treat from McVitie's inspired by a retro classic from the 80s. The biscuit is available to buy right now, but only from select stores.