L’Oréal-owned Maybelline joins a growing list of marketers that are dipping into the nostalgia well, dusting off old marketing assets and reinventing them with an eye toward young consumers.

The company owns 36 brands, including Maybelline, Garnier, NYX Professional Makeup, Redken, and CeraVe. A multinational company, L'Oréal is headquartered in Clichy, Hauts-de-Seine, France ...

In fact, some of my personal faves come from the drugstore. It goes without saying that Maybelline has been a longtime household name for its affordability and accessibility, and with current it ...

Few cosmetic companies are taking market share at the pace that e.l.f. Beauty ( ELF 1.07%) is. But the stock has, ...

Amazon Prime Day is over, but there are still plenty of impressive deals available at Amazon. Score discounts on Apple ...

Makeup does not have to dent your pocket. Many drugstore makeup brands have much to deliver and are sometimes preferred over ...

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The Milani Anti-Gravity mascara makes lashes look long and full. Maybelline's Lasting Fix setting spray holds makeup in place all day. The $10 setting spray from Maybelline will hold the makeup in ...

Amazon Prime Big Deal Days 2024 ends tonight, October 9, but there are still last-chance deals under $25 to shop now. Score ...

One of the best day-after deals is on the Levi’s 94 Baggy Jeans, which are now 55 percent off. Pair the roomy jeans with ...

While aging is an inevitable part of the human experience, most beauty products are manufactured to make the skin look younger with brands becoming more inclusive in their approach.

Save up to 55 percent off on skin care, hair care, and makeup.