The Joy Factory: How Mattel Keeps Its Enduring Brands Present in Pop Culture
Call it the joy factory. Mattel brands have never been more present in pop culture as the pioneering toymaker celebrates its ...
The Toy Book10d
Mattel Unveils Mix-and-Match Barbie Dolls at Toy Fair
Mattel revealed a new line of fully customizable Barbie dolls at this year’s Toy Fair. Retailing for $100, the Barbie Basics: ...
The Toy Book2d
Mattel Reveals 80th Anniversary Art Exhibit
Mattel is continuing its ongoing 80th anniversary celebrations with the Toys As Art, Art Inspired By Toys: Mattel’s 80th ...
Due to tariffs, Mattel will offset toy production with more movies like Barbie
According to CEO Ynon Kreiz, who spoke at an investment conference on Thursday, this transition comes at a time when Mattel, ...
G-Shock Gets a Mattel-Inspired Makeover With Their Newest ‘Barbie’ Collab
The electronics brand just dropped a limited-edition pink 'Barbie' watch, which can now be yours for $170 — shop this special ...
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Mattel honors Brazilian disability advocates with ‘friendship’ Barbie dolls
Mattel created Barbie dolls of two Brazilian disability advocates as part of a special edition collection to mark ...
What comes after an Olympic gold medal? For Oregon State’s Jade Carey, her own Barbie doll
Carey and Olympic teammate Jordan Chiles of Vancouver have Barbie dolls made in their likeness by Mattel as a part of a ...
Variety9d
The Joy Factory: How Mattel Keeps Its Enduring Brands Present in Pop Culture
Classic Mattel toys include, above, clockwise from left, all-female presidential ticket dolls, the Hot Foot T-Bucket Dragster Hot Rod Ride-On car and Hot Wheels, which were first introduced in 1968.