Mattel's deal with Warner Bros. Discovery to make toys related to the DC brand could fuel more toy sales and help Mattel compete with rivals such as Hasbro.

Partnership brings DC’s Super Heroes, Super-Villains ... February 27, 2025--(BUSINESS WIRE)--Mattel, Inc. (NASDAQ: MAT) and Warner Bros. Discovery Global Consumer Products today announced ...

Mattel (NASDAQ:MAT) has been given the licensing rights to create action figures, games, accessories, and collectibles from the DC superhero and villain universe as part of a licensing deal with ...

The partnership brings DC’s super heroes, super villains and stories to life through action figures, play sets, accessories, role-play products and adult collectibles. Mattel and Warner Bros.

Mattel was still allowed to produce DC-themed toys aimed at girls and preschoolers ... which produces Marvel superhero action figures. In 2024, Mattel’s net sales were $5.4 billion, a 1% ...

Mattel, Inc. (NASDAQ: MAT) and Warner Bros. Discovery Global Consumer Products today announced a global, multi-year licensing agreement utilizing DC’s ...