"Oh my goodness! What lovely’s family pictures!!! Love the matching swimwear colors!" one raved, in part, while another noticed, "Love the smiles and matching swimsuits 🩱." Three more fans ...

Simpson seemingly teased the new color of her Scalloped Edge V-Wire One-Piece Under Sea Swimsuit. Meanwhile ... and ...

Jessica Simpson and her daughter Birdie Mae showed off matching swimwear looks while posing in a Walmart fashion ad.

Simpson seemingly teased the new color of her Scalloped Edge V-Wire One-Piece Under Sea Swimsuit. Meanwhile, Birdie wore a coordinating one-piece swimsuit in the same color, paired with pale pink ...