Well, you're wrong. It's now apparently very cool to wear matching clothes with the people or the pets you love. Unconvinced? Well, the Swedish clothing brand Polarn O. Pyret (PO.P) has seen a 185 ...
devaluing the brand to a commodity (see the earlier OP example). The lessons learned from that single lapse led to Sesame Workshop's signing the first licensed character deal with apparel manufacturer ...
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