This celebrity make-up brand has just launched a new mascara, and beauty fans are obsessing about how long it makes lashes ...

As a celebrity makeup artist, Dedivanovic has been behind some of the most iconic red-carpet beauty looks of the past two ...

This celebrity-founded make-up brand has just launched a new mascara and it's currently going viral online, promising ...

The key to most waterproof formulas? Waxes or silicones, which protect the pigments from water and prevents it from breaking ...

Find applying mascara to your lower lashes a total nightmare? These seven formulas make the whole process *so* much easier ...

Now, Mac has taken the original macstack sensation and given it an upgrade in the form of a new macstack elevated formula ($29, Maccosmetics.com ). Having launched at the start of March, it promises ...

But for eyes, many are being awakened to the beauty of the brown mascara. “Many of my clients have been asking me if I think ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

Harris Reed, Dries Van Noten and Ganni all featured artistically styled lashes on their spring/summer 2025 runways.

Makeup by Mario just launched its first ever mascara, and three PS editors decided to put it to the test. Read their full ...

It defines and beautifies your lashes, making them voluminous, curled, and length-stretched. It has every requirement- from ...

Currently on offer for just £7.86, the Maybelline Lash Sensational Sky High Mascara in Burgundy Haze is one of the best ...