the formula behind tubing mascara creates polymer “tubes” around each lash – whereas most traditional mascaras are formulated with wax and silicone, many prefer how the tiny tubes separate ...

S omeone at an event recently told me that September is the new January, and I couldn't agree more. Maybe it's the ...

Essence Lash Princess False Lash Effect Mascara is a longtime No. 1 bestseller, and according to the brand, one tube of the stuff sells every seven seconds. Even better? At just $5, it's super ...

Beauty buffs are racing to snap up a lash-lengthening mascara that's impressed fans so much, one tube sells every 10 seconds. Sculpted by Aimee's latest LashLift Mascara promises to amp up volume ...

If it's Kate Moss-approved, consider us sold! Here's everything we know about the model-approved Charlotte Tilbury mascara.

Jennifer Aniston might love a natural, glowy makeup look, but the one place she likes a little drama is her eyelashes. We’ve ...

But what is it all about? In the beginning the mascara trend was fairly wholesome. Users would post videos - usually with the song Constellations, by Duster - and talk about their experiences ...

I’ll be nabbing a new tube of Maybelline’s electric-blue mascara now that it’s on sale. Writer Rachael Griffiths first discovered the shade back in February, and it’s become a staple in my ...

Here are the best Wirecutter-approved deals under $50 that you can shop during this Amazon Prime Big Deal Days event.

Mascara has been killed by makeup artists and content creators alike, as more people are opting for a fresh faced look. Prostock-studio - stock.adobe.com Black mascara is officially over — and ...

Known for her signature makeup looks, Brown powered to her bronze win Saturday while donning bright blue mascara and face glitter on her cheeks during the race. Here's what to know. View this post ...