Because ROI isn’t necessarily a good measure of marketing performance, says Jean-Paul “JP” Jansen, SVP of marketing and CMO for North America at Mars Pet Nutrition, on this week’s episode of ...

Opinions expressed by Forbes Contributors are their own. Joan Verdon is a veteran retail reporter based in Northern New Jersey. MySimplePetLab, a pet health startup that sells home testing kits ...

"At Mars, we know businesses like ours play a key role in securing a sustainable future for pet food. Healthy soil is the backbone of a resilient food system. Through these partnerships ...

The price rises from Mars, whose pet products include Whiskas, Dreamies and Pedigree, come as inflation is at a 40-year high, at 9.1%. Customers are also struggling with rises in energy bills ...

New Delhi, Delhi, India Mars Petcare , a global leader in pet care and nutrition, has released insights from its Global Pet ...

Mars Incorporated is collaborating with suppliers and technical experts to scale the use of regenerative agriculture practices across its European pet nutrition business. It has entered multi-year ...

LONDON, Dec. 6, 2024 /PRNewswire/ -- Mars, Incorporated, a global leader in pet care products and services, confectionery, snacking and food and the maker of some of the world's most-loved brands ...

"At Mars, we know businesses like ours play a key role in securing a sustainable future for pet food. Healthy soil is the backbone of a resilient food system. Through these partnerships, we're ...

LONDON, Dec. 6, 2024 /PRNewswire/ -- Mars, Incorporated, a global leader in pet care products and services, confectionery, snacking and food and the maker of some of the world's most-loved brands ...