The confectionery giant’s chief brand officer, Rankin Carroll, reveals how Twix is shifting from division to abundance – and why the project was “course-corrected” five months in, leaving him ...
Foods recalls can happen for a variety of reasons and even strike well-known brands. A recall of one iconic chocolate bar affected 55 countries.
Former senior AMV BBDO creative Polina Zabrodskaya (left) is accusing the agency of subjecting her to "detrimental treatment" ...
B&M shoppers are flocking to the stores for a new fan favorite Mars chocolate bar that has just hit the shelves. Fans are going wild after the brand launched the all-new flavour, fusing a ...
B&M is now stocking a new Mars chocolate bar with an unexpected flavour — and chocolate lovers can’t wait to try it!