Nearly 50% of Gen Z plan on purchasing goods through a social media platform this year, according to a report from Sprout ...

As 2025 progresses, influencers will likely play an even more pivotal role in the ways brands connect with their audiences.

A lesson in how any business can stay agile using trends, marketing and technology. Duolingo has built its brand on more than ...

In a rapidly evolving digital landscape, social media has transformed from a simple communication tool to a critical platform for business, branding, and career development.

But how exactly can you harness the tool for your social media marketing efforts without ending up with "me-too" content similar to every other brand? Speak to most marketers about ChatGPT, and ...

Soon, you'll be using social media to drive B2B sales success. Tessa Burg is vice-president of UX and technology strategy at B2B pipeline marketing agency Tenlo. She uses agile principles to test, ...

One expert told Newsweek that the prediction "really speaks to the growing importance of authenticity and connection." ...

"Instead of hanging out on street corners, they're hanging out on social media." That's how Francesco Carlo Campisi, a Ph.D.

Many businesses that use social media are adopting a wait-and-see approach regarding the new social media kid on the block, ...

Timely research by Sociallyin called "The Top Social Media Platforms by Generation: Where to Find Your Target Market Online ...

Creed Media is a marketing agency founded in 2018 ... We Generate is a music-marketing firm that conducts social campaigns with a focus on using memes and community pages to promote artists ...