Kevin P. Giang Barrera, a Ph.D. candidate at Georgia State University's (GSU) J. Mack Robinson College of Business, is making strides in the field of marketing through his research, teaching, and ...

Here's how brands can combine PR with marketing, social media, and other communication techniques to stand out in the crowd.

In a “2025 B2B Marketing Trends Shaping the Future” report from MarketingProfs, the following trends will continue to shape marketing’s future: Predictive personalization. This involves using ...

In 2025, 59% of marketers plan to partner with more influencers compared to 2024 as consumers explore new social media platforms, per Sprout Social.

Between creating their product or service, acquiring customers and hiring necessary staff, startup business owners have a lot on their plates.

Businesses are constantly seeking innovative ways to amplify their online presence. Social media marketing has become a ...

New SMB founders prefer social media marketing, results of a survey by digital marketing platform Constant Contact reveal.

"This article examines the intersection between U.S. trademark law and influencer marketing, highlighting key legal ...

BKK Hooks has tapped Daiwa veteran Casey Yoern as director of marketing.

Acquisition strengthens Hawke's Southern California footprint and deepens its stake in social-driven brand building, creative ...

Investing in technology to improve marketing is a key priority for franchisors, but maybe even more important to brands is ...

In the ever-evolving digital landscape, businesses must adopt strategic marketing approaches to stay competitive. At ...