Marketing’s obsession with short-term wins has created a “doom loop” of diminishing returns. Here’s how to break free. The ...

This siloed approach to marketing measurement isn’t just outdated—it’s actively costing brands money. As privacy changes ...

In today's digital marketing world, competitive intelligence often takes a back seat to all the key performance indicators (KPIs) on which marketers are focused—open rates, social engagement metrics, ...

Navigate March market volatility with insights on S&P 500 corrections, tariff impacts, recession fears, and strategies. Click ...

Return on investment (ROI) is, at best, a misleading metric for evaluating event-marketing performance. Let's start with a straightforward definition for ROI: how much money was made, compared with ...

New guidance addresses some areas of ambiguity for investment firms, but they may require a revamp for some materials.

David Brown is the founder and President at Mindshape. He is a senior advisor on brand, advertising and customer growth strategies. Ask any seasoned marketer about the principal purpose of ...

Staff from the Securities and Exchange Commission (SEC) issued much needed (and anticipated) relief in the form of two new ...