Follow-up is the key to conversion, but it’s much easier when you don’t have to lift a finger to do it. Instead of doing the manual labor of making phone calls or relying on emails or display ads that ...

Marketing automation has become essential for driving organizational ... Bringing data from various channels (email, website, social media, CRM) together and offering a unified view of customer ...

If you're considering buying or upgrading a marketing automation solution be sure to ask vendors these questions. The post ...

But to be clear, I'm not saying you should. For example, maybe you need your marketing automation tool to include email marketing, lead management, campaign management, analytics, and reporting, but ...

One of the oldest players in the MAP market sells to a Washington-based SPAC. The post Marketing automation vendor Act-On ...

Discover the top email automation tools for 2025! Boost productivity, personalize campaigns, and engagement with the best ...

If you’re ready to up your email marketing strategy and get a grip on email marketing metrics, my roundup of the best software will help you on your way. I have tested 13 of the best email ...

The internet is becoming flooded with AI-generated content, and one of the few places where humans can still go to talk with other humans has been Reddit.

Reuters, the news and media division of Thomson Reuters, is the world’s largest multimedia news provider, reaching billions ...

Press Release StructuredWeb, the market leader in AI-powered channel sales and marketing SaaS solutions, today announced a $30 million majority investment from Invictus Growth Partners ("Invictus").