Seattle-based marketing technology company Banzai International plans to acquire Act-On Software, a Portland, Ore.-based ...
Marketing automation platforms offer some common core capabilities, but vendors are looking to differentiate their offerings ...
Marketing automation transforms how companies interact with customers. And as the importance of automation increases, the global marketing automation market is projected to grow to $8.42 billion by ...
Jay Rathod, Founder & CEO of  Koffeetech Communications, writes that integrating CRM with marketing automation drives real ...
PORTLAND, ORE, Jan. 23, 2025 (GLOBE NEWSWIRE) -- Act-On Software Inc., an enterprise marketing automation platform (MAP) provider, today announced that they have signed a definitive agreement to be ...
Banzai International, Inc (NASDAQ:BNZI) announced that it has signed a definitive agreement to acquire Act-On Software Inc, ...
CRM software plays an important role in improving most areas involved in business operations, providing a centralized location for all its customer data. With that, it’s easier for businesses to ...
Banzai International, Inc., a marketing technology company listed on the Nasdaq Capital Market, disclosed details of a definitive agreement to acquire Act-On Software Inc., an enterprise marketing ...
That's why choosing the right marketing tools is crucial for long-term success. With the imminent emergence of various AI and automation tools in marketing and PR, here are insights on navigating ...
Marketing automation has become essential for driving organizational efficiency and fostering collaboration across departments as businesses focus more time and resources on improving customer ...
Banzai's vision is to build a comprehensive suite of AI-driven marketing tools that make life easier for marketers and businesses of all sizes. Acquiring Act-On is a key step toward achieving this ...
CMSWire’s Marketing Automation Channel offers a wealth of expert resources, from the latest news and groundbreaking trends to in-depth analyses of today’s automated marketing strategies.