Marketing Research introduces basic survey and analytical methods for studying consumer attitudes, opinions, preferences, and choices. Customer Journey Analytics combines and analyzes various digital ...

Let’s be honest — if you’re not tracking which marketing channels drive results for your law firm, you’re essentially throwing darts in the dark.

Google Analytics 4 (GA4) has been more than a migration ... Here are a few best-practices for using GA4 and examples of how the platform will assist marketing teams. Start off by checking the data for ...