The best business decisions are backed by data. Insights from customer analytics can drive impactful marketing strategies, helping to enhance customer engagement and optimize business outcomes. The ...

This concentration focuses on gaining insights into the market and its customers. Marketing Research introduces basic survey and analytical methods for studying consumer attitudes, opinions, ...

The Department of Marketing covers the areas of new product innovation, brand management, pricing and promotions, advertising, consumer behavior, marketing research and analytics, digital marketing, ...

Today's marketers must think strategically and consider consumer trends, digital versus traditional media and a number of other factors that contribute to this dynamic field. Gain the basic principles ...

In today’s world, where everything is driven by data, companies continue to search for the most qualified candidates who can ...

Marketing is a branch of business with several subfields, including advertising and brand management, public relations, digital media, and marketing analytics and research. Although master's ...

Students interested in this area of study are encouraged to apply to the MS Business Analytics program, which offers a specialized track in Marketing/Customer Analytics. Leverage Data to Inform ...

The Digital Marketing Certificate from Saint Louis University focuses on understanding and marketing to consumers in a digital and social media context. Students will gain a broad understanding of ...

These days, companies work with huge volumes of data, gathered from diverse sources. In the field of digital marketing, knowing how to collect, analyze and transform this data can make the difference ...

With the commitment of enabling brands to unlock limitless customer lifetime value, CleverTap currently boasts a strong clientele of over 2000 brands globally to help build personalized experiences ...

In today's digital world, a business' success depends on digital marketing strategies that engage audiences and enhance brand authority. Companies across industries are on the lookout for ...