And that is the intersection of business and design... where customer journey-mapping comes in to help you understand your audience and better tailor your strategy to their needs. At its core, ...

Don’t worry. I can help you better understand the customer journey by using my years of experience in this space to impart some of its most important aspects. So, let’s dig in! The customer journey ...

In the world of B2B, customer journey maps have an additional level of complexity because organizations are often selling to a team rather than a single person. Therefore, when building a journey map, ...

As business leaders, we typically focus on products (which are important), but we often forget a crucial part: the customer's ...

A recent eMarketer and impact.com report shows that consumers usually research products at least three separate times before ...

Customer journey mapping — where organisations set out the interactions that they have with their customers during a particular experience — is becoming a valuable tool for providers of social housing ...

A a deeper understanding of customer behaviours and personas is needed says David Cumberbatch, Associate Partner for Customer ...

2025 is the year to map out customer support strategies that ... your employees with the latest technologies – the journey to customer service excellence is full of possibilities.

And while many brands use customer journey mapping tools to help, most lack adaptive real-time insights and are limited to static journey mapping that doesn’t reflect actual customer behavior.