Opinions expressed by Forbes Contributors are their own. Dahvi Shira is an LA-based reporter who covers beauty and lifestyle. A gateway to entry? Apparently nail polish. Two different brand ...

The beauty industry is bringing men’s grooming weapons to light and we couldn’t be happier. Makeup for men is in trend now and there’s no reason for you to not try it. If you’re looking ...

Bach Buquen, an influencer with over 6 million followers, creates viral videos that are meant to normalize men wearing makeup. Case in point: A TikTok showing Buquen applying foundation and blush ...

W*: What is the biggest mistake you often see men making when using makeup to achieve a ‘natural look’? TW: It’s all about getting the shade right for your skin tone, you don’t want to go for anything ...

Experts say the best skincare products for men are the streamlined everyday products you’d likely expect: a gentle cleanser, exfoliator, moisturizer, and broad-spectrum SPF 30 sunscreen.

“Times have changed,” said Yuki Ishikawa, 36, a male hair and makeup artist. Men looking at cosmetics for sale is a sight more commonly seen over the past few years, according to staff at ...

At Charles Jeffrey Loverboy, the designer’s adoration of “late ’70s and early ’80s icons like Lou Reed, Nico and Grace Jones ...