SHOPPERS are going wild and are racing to get to their nearest Poundland, eager to nab the latest beauty dupes. So if the ...

The battle over beauty “dupes” just got more interesting. In a major win for e.l.f. Cosmetics, a California federal judge ruled that its Lash ’N ...

Southern Charm’s Madison LeCroy shares the eyeshadow palette she swore by as a makeup artist, the $9 NARS blush dupe she’s ...

In 2025, dupe culture has fully taken hold. Here’s what to know about the drivers for consumers — and how brands can deal ...

LUXE beauty lovers have been left scrambling to get hold of Aldi’s latest buy. The budget retailer is now stocking dupes of ...

Zara perfume dupes are doppelgängers for your designer favourites, like Chanel and YSL. Discover affordable fragrances that ...

Another option for doing your dupe due diligence on beauty and skincare products is SkinSort, which has a useful comparison tool. You can compare a dupe to the brand it’s replicating and ...

BEAUTY fans will be racing to Aldi after hearing the German retailer is about to drop an 'intense volume' dupe of Benefit's viral mascara. The budget-friendly alternative is going to cost just £5 ...

Must try this.... But if you want to get your hands on these bargain buys, you’ll need to move fast, as like all beauty dupes, they’re sure to sell out fast. Holly Laing, 22, from ...