If this is where you thrive, you can create your guidelines in-house. And brand guide templates can make it even easier to ...

What’s the difference between a brand and a business? Virtually nothing… But potentially everything. When building an online ...

Physical, tangible brand experiences—a well-placed billboard, an unexpected direct mail piece or a cleverly designed giveaway ...

If your brand is for everyone, who truly connects with it? You know, I hear this all the time from my consulting clients: ...

In a world where recruiters spend only six seconds on a LinkedIn profile, your ability to stand out is vital. With today’s ...

But when your profile is unique, they’ll take note. Here are three ways to make your online brand one-of-a-kind: All of these differentiation techniques have one thing in common: They’re all ...

Your inserts, labels, and tags make a big difference for your apparel business when it comes to making a brand. These elements provide a big support for creating a lasting impression to make your ...

As businesses expand beyond their hometown markets, maintaining an authentic connection to their local roots can become a challenge. Growth — especially on a national or global scale — often brings ...

But what exactly does "branding" mean? Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your ...

In today’s competitive fashion market, establishing and growing your brand quickly is essential. Partnering with a custom  ...

But if your talent isn't comfortable, your efforts will fall flat. A. Lee Judge gives you actionable strategies to make your SMEs and thought leaders confident and ready to clearly define your brand's ...