In honor of Women’s History Month, here, you’ll find a a list of small, Black-owned beauty brands to know and support.

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

We tested makeup products from Serena Williams’ cruelty-free beauty brand, Wyn Beauty, including its bestsellers.

Founder and CEO Tisha Thompson discusses what the major milestone means for the business, as well as the investment's ...

Founded in 2014, Credo Beauty offers today's largest "clean" and "sustainably minded" beauty assortment in North America, ...

Selena Gomez’s beauty brand, Rare Beauty, often churns out award-winning formulas, like their viral initial launch, the Soft ...

Walmart is increasing its beauty assortment and introducing new brands, including more premium products. To kick off the ...

In today’s beauty industry, inclusivity shouldn’t be optional as it is an essential requirement for any brand. Consumers ...

The beauty influencer just launched her very own line of products focused on skin prep. Here's our honest review.

Reliance Retail's Tira introduces the acclaimed K-beauty brands Milktouch and Sungboon Editor in India. Known for innovative ...