Ice cream brand Magnum has released an immersive new campaign that makes ingenious use of sonic branding. Capitalising on the ...

Created alongside its global creative agency, LOLA MullenLowe, Magnum brings its unmistakable thick, cracking chocolate sound ...

Ben Cohen and Jerry Greenfield, founders of popular ice cream brand Ben and Jerry's, are reportedly looking to reclaim their ...

Magnum has introduced a brand-new vegan ice cream recipe for its vegan range, including Magnum Vegan Almond. The soy recipe ...

The nutty Pistachio filling brings out the sweetness of the silky chocolate coating, while the crispy kunafa provides a ...

Ben Cohen and Jerry Greenfield sold their eponymous ice cream brand back in 2000 for $326 million to multinational conglomerate Unilever — which also owns competing brands Breyers and Magnum.

Unilever announced the details of the listing structure alongside annual results and a €1.5bn euros (£1.3bn) share buyback. Shares sank by 5pc in early trading in London, making it the second-biggest ...

Motorists tuning into Heart via DAB radio have their listening interrupted by the brand's 'crack' when they pass digital ...

The US is the biggest market for Unilever’s ice cream brands, which also include Breyers and Magnum. Cohen and Greenfield, who started their Burlington, Vermont-based company in 1978 ...

Magnum has reformulated its vegan ice cream range with a “velvety soy protein-based recipe”. Rolling out across Vegan Classic, Vegan Almond and Blueberry Cookie sticks, it replaces Magnum’s former pea ...