The Fragrance Foundation has chosen its 2024 Circle of Champions honoree. Nata Dvir, the chief merchandising officer of Macy's, will join the ranks of past honorees - including Sephora's Artemis ...

At key fragrance destinations like Ulta Beauty, Sephora and Macy's, this emphasis on value is manifesting in a few ways. While Macy's isn't yet dabbling in the body and hair mist spaces ...

In one example, advertisers could use its data to target ads to people who have either bought or have a propensity to buy fragrances, said Melanie Zimmermann, vice president of Macy's advertising ...