Summer may be over, but MAC Cosmetics is getting in the autumn spirit with a Fall Favourites Sale that'll let you refresh your makeup routine with fresh mascara, eyeshadow and even MAC's ...

Beauty brands are opting for micro-celebrities to serve as their brand ambassadors in 2025. Marketing expert and Advocacy ...

Anyone who has been a fan of Mac Cosmetics’ lipsticks know that once you find that perfect shade, you better stock up. The ...

MAC Cosmetics and Luar are back at it again - this time, with a bag launch that entails more than meets the eye. The longtime collaborators, whose joint histories date back to the early 2000s when ...

Mac Cosmetics is differentiating its new application from other makeup brands’ mobile offerings by opting to hone in on rewarding existing loyalty members with tiered benefits, personalized ...

MAC Cosmetics is the gift that keeps on giving. From their annual MAC Viva Glam Ball, which raised $1 billion dollars for their AIDS Fund, to donating 100 percent of their lipstick proceeds to ...

Godspower Nwaukwa is a force in  Nigeria’s beauty industry. As MAC Cosmetics’ National Artist for Nigeria, he has crafted ...

“I don’t mind using makeup to make myself feel better. It’s fun and it’s an art form.” Last July, Gabbriette even collaborated with MAC on a three-step lip kit featuring her staple product ...

To celebrate the release of Disney’s Cruella, MAC Cosmetics has created a make-up collection dedicated to the most fashionable villain of all time. Cruella De Vil, Cruella De Vil. Quite possibly ...

In my lowest moment, I walked into a MAC store, sat at the makeup counter, and, with tears barely held back, asked them to make me beautiful. In those days, the MAC counter was more than just a ...