but Mac Cosmetics’ new apps will likely continue fostering loyalty among the brand’s current fans, especially if it eventually implements virtually try-on features as well. “As it continues ...

The app will also let users virtually try on Rimmel products by projecting ... Some of Rimmel’s biggest competitors – such as Sephora and Mac Cosmetics – have all made heavy use of mobile ...

MAC Cosmetics released multiple beauty products inspired by the show, including eye shadow, blush, lip gloss, and brushes. I tried three of the items myself and felt almost as if I had entered the ...